Partner Connection
Dolby Atmos x Audible
I managed the digital channel strategy for Dolby-owned channels for the launch of Dolby Atmos on Audible – a collection of immersive, cinematic listening experiences. This included the layout creation of the digital site, CRM emails, and partnering with social and PR to strategize the social campaign and press release.
Dolby x NEXTGEN TV
Partnered with Pearl TV, we created a campaign to give a solution to consumer frustrations with TV audio using Dolby AC-4 with NEXTGEN TV through digital and commercial advertising. Markets started growing with more than 40 deployments and 75% of households were expected to experience NEXTGEN TV in major devices by Samsung, LG, and Sony by summer of 2022.
Driving Product
PreSonus Studio One 6.5
PreSonus launched the latest version of its music production software, Studio One 6.5, which includes native Dolby Atmos binaural headphone rendering and speaker monitoring. I handled the CRM strategy for Dolby’s creator database and supported PR on the release.
Dolby Atmos Renderer
The Dolby Atmos Renderer application was a new product that combines the functionalities of the previously available Dolby Atmos Production Suite and Dolby Atmos Mastering Suite into a single product. I managed the CRM strategy and produced the webinar introducing the product directly to consumers, resulting in 58% email conversion.
Consumer First
Barbie The Album
Barbie was a worldwide sensation in the summer of 2023. Managed the partnership with Warner Bros Entertainment, Inc. to release weekly owned-channel social media content of new songs featuring major artists such as Nicki Minaj & Ice Spice, Dua Lipa, Billie Eilish, and more.
The Little Mermaid
In anticipation of the release of The Little Mermaid, we created a collectible ticket for Dolby Cinema attendees. Handled the digital campaign for the film and soundtrack. I also ran the red carpet appearance at the premiere to film content that is featured on Dolby social.
Dolby House at SXSW
Dolby wanted an owned presence at South by Southwest 2023 to show consumers the value of Dolby Atmos and Dolby Vision in entertainment. This resulted in 2/3 of attendees having a clearer understanding of the company’s role in elevating the entertainment experience and increased their interest in purchasing that product. I handled the digital strategy that resulted in an +20% increase in the consumer segments for Gaming and Music and over +15% in the creator industry.
Aaliyah Hunt 